Most business owners in Kenya have never actually looked at their own website the way a developer would. You know how it looks. You probably do not know how fast it loads on a 3G connection in Kisumu, whether Google can read your pages properly, or whether a form somewhere on the site quietly stopped working three months ago.
That is the gap our free website audit tool is built to close. It will not replace a full professional audit, but it will tell you in under two minutes whether one is worth paying for, and exactly where to start if it is.
What the Free Tool Actually Checks
Run against your homepage or any page you give it, the tool automatically checks a handful of things that are easy to overlook and expensive to ignore.
Loading Speed
How long your page takes to become usable, both on a fast connection and on the kind of mobile data speeds common outside Nairobi's fibre-covered areas. A page that loads in two seconds on office wifi can take eight seconds on a phone in a low-signal area, and that difference decides whether a visitor waits or leaves.
Mobile Usability
Whether the layout actually works on a phone screen, since most of your traffic in Kenya is mobile. Text that is too small to read, buttons crammed too close together, and menus that will not open on touch are all things the tool flags automatically.
Broken Links and Basic Errors
Links on your site that lead nowhere, images that fail to load, and pages that quietly throw an error instead of showing content. These accumulate over time, especially after a redesign or a hosting move, and most site owners never notice them because they only ever visit their own homepage.
Basic Security Signals
Whether your SSL certificate is active and correctly configured, and a few other surface-level indicators that suggest whether the site is being kept up to date. This is not a full security audit, but it catches the most common, most damaging gaps.
What an Automated Tool Cannot Tell You
This matters as much as what it can check. An automated scan cannot tell you whether your content actually persuades anyone to contact you. It cannot tell you whether your booking form quietly fails for one specific browser your customers happen to use. It cannot review your actual code for the kind of structural problems we cover in our piece on messy code, and it cannot tell you whether your site is a good fit for your business the way a person looking at your specific goals can.
Automated tools are good at finding what is measurable. They are not a substitute for someone actually looking at your site with your business in mind.
How to Read the Results
If the free tool comes back clean, that is genuinely useful information. It means the basics are covered and any problems you are experiencing are more likely to be about content, conversion, or something specific to your business rather than a technical fault.
If it flags several issues, especially speed and mobile problems together, that is usually a sign the underlying code or hosting setup needs attention, not just a quick content fix. That is exactly the point where a full professional audit earns its cost. Our guide on the warning signs your website needs a professional audit covers the fuller picture of what we look for beyond what any automated tool can check.
What the Tool Catches Most Often in Kenya
Running this against Kenyan business websites for a while now, a handful of issues show up repeatedly, far more than anything exotic. Images uploaded straight from a phone camera at full resolution, quietly adding several megabytes to a page that should load in under a second. Contact forms that submit successfully but were never actually connected to an email address, so enquiries vanish into nothing while the business owner assumes everything is working. SSL certificates that were set up once and never renewed properly, which browsers now flag before a visitor even reaches the page.
None of these are unusual or embarrassing. They are exactly the kind of thing that happens when a website is built once and never checked again, which describes most small business websites in Kenya. The point of running the tool is not to catch something rare. It is to catch the ordinary things before a customer does.
Why We Give This Away for Free
We would rather you know in two minutes whether there is a real problem than pay us to tell you something an automated check could have caught. It also means that when a business does come to us for a paid audit, we are working from a shared starting point instead of spending the first hour explaining what the tool already flagged.
If you have not run your site through it yet, that is the fastest way to find out where you actually stand. If it turns something up that needs a closer look, get in touch and we will take it from there.